When you check the website traffic on Google Analytics, you’ll come across the term’ bounce rate’. This is a performance metric that will give you an insight into your website and how it keeps the users engaged who visit your landing page. The goal should be to ensure the average bounce rate is as low as possible, which implies that your website offers engaging and user-centric content, pleasing user experience, mobile-friendly website design, strong internal linking, power CTAs, and high site speed. But what factors influence your bounce rate and how can you reduce it? Read on to find out!
What is Bounce Rate?
Bounce rate is the percentage of website visitors that visit the landing page but leave without further navigating the other pages. Simply said, they bounce out of your website back to the search result page or the website your site was linked to. Bounce rate is an important performance metric for your website traffic analysis that helps you understand the pages that need improvement. The main reason for bounce rate is slow site speed, poor user experience, or your website does not align with their search inquiry. To improve bounce, hire the best SEO company in Rajkot– Aphonic Solutions. Our team uses the best SEO strategies to create high-quality & relevant content and marketing techniques to create a stunning online presence.
Why is It Important to Reduce Bounce Rate?
When a search engine crawls your website, one of the main factors in ranking your content is bounce rate. A website with a high bounce rate, as compared to other sites, shows Google that a user finds the other website more useful. Pages with higher bounce rates suggest that their content is irrelevant, not helpful or engaging, and lower its ranking on Google SERP. So, improving the bounce rates means better Google ranking and organic traffic.
Average Bounce Rates Different Types of Websites
- Landing page bounce rate: 70% to 90%
- Blog post bounce rate: 70% to 98%
- Professional website bounce rate: 50% to 65%
- Retail website bounce rate: 20% to 40%
- Service-based website bounce rate: 10% to 30%
How to Reduce Bounce Rate? Best Tips to Keep Visitors Engaged
- Optimize Content for User Search IntentÂ
User search intent is what a user is looking for when typing a question on a search engine. For instance, if you Google’ graphic design tips‘, this implies that you are looking for effective graphic tips to convey your message effectively and leave a lasting impression on the audience. But if the website shows you the ‘best graphic designer’ that does not match your search, you will click ‘Back’ and find a website that offers what you were looking for. So, the bottom line is to offer content that is relevant to user search intent. Cater to users’ expectations when they go through your website to ensure that information on your website aligns with users’ search inquiries.Â
- Great Website DesignÂ
An exceptional website design is not just about aesthetics, it’s about functionality. It keeps your website visitors engaged and ensures a lower bounce rate. If your website is outdated or poorly designed, the bounce rate will be higher. Hire our website design company in Rajkot to ensure your website is engaging, visually appealing and user-friendly. Our team of website designers integrate the latest user-interface designs to align with user expectations and sophisticated website design best practices. A user-friendly design can make a significant difference in your bounce rate.Â
- Enhance Your ContentÂ
High-quality content is the backbone of your website. It ensures better search rankings on search engines, reducing bounce rates. Good content provides users with exactly what they are looking for and answers their questions with satisfying answers. Moreover, make your content easy to read and understand, keeping it simple and offering useful information based on the search queries. By focusing on creating valuable and engaging content, you can significantly reduce your bounce rate.Â
- Target the Right KeywordsÂ
A significant part of SEO is optimizing your website for the right keywords. These are words or phrases that users type on search engines, and the most relevant results are shown. However, even if you rank for a specific keyword, a user might bounce out if it does not answer their query. So research your keywords carefully and ensure your content is relevant to the keywords; this will help to reduce the bounce rate and bring organic traffic.Â
- Improve Site Speed
With lightning-speed internet, if your website takes too long to load, the user will get frustrated and switch to another website. So check the speed of your website and ensure all the elements, like video, images, content, etc, load quickly.
A low bounce rate determines that your website is attracting the right audience. By optimizing your content for search intent, improving speed & usability, a great website design and other aspects, you can reduce bounce rate. Aphonic Solutions is a leading web development company in Rajkot that offers full-fledged digital marketing solutions to ensure your website ranks higher on search engines. To avail of our services or know more about services, call us today.
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