10 Creative Graphic Design Tips To Elevate Your Brand Identity

1. Experiment With Typography

There are various fonts, colours and styles to choose from. Get creative with typography to enhance your brand identity.

• Combine different types of fonts to create a hierarchy in the designs. Use different fonts for headlines and different for the body text to make your content stand out.
• Choose a font that best aligns with your brand personality and tone.
• Experiment with different font sizes, weights, and styles to grab users’ attention. You can opt for bold or Italic text to stand-out.

At Aphonic Solutions, a leading graphic design company in Rajkot, our team of graphic designers mixes elegant fonts throughout the designs to enhance readability and aesthetics.

2. Use Geometric Shapes

Use geometric shapes for balance and structure in the design. Experiment with different shapes that best work for your brand, adding visual appeal and complexity to your design. Use them to add texture, pattern, and break up space to your design. Experience with size, opacity, and layer geometric to create an interesting effect.

3. Make Use of Negative Space

Negative space, or white space, is the space between and around the design elements. Cramming every inch can create a cluttered design, so instead, declutter the design to create a clean look. This can also help balance the visual weight of design elements. Make use of large and bold graphics and use negative space on the other side to create a balance.

4. Use Brand Colours

Colours play a vital role in creating a lasting impression. They can either make a design or break a design, influencing that impact on users. If your brand has a specific color, you can use these colors in all your designs. But if you don’t have a brand color, use colors that best suit your brand and communicate your brand message.

5. Be Updated on the Latest Design Trends

The design world is constantly evolving, so you need to be updated about the latest design trends. Trends offer a fresh perspective and new ideas that can be incorporated into design graphics. Also, don’t hesitate to push the boundaries and experiment with innovative design concepts.

6. Focus on User Experience

A good design is not just about looking stunning, but it also needs to offer a great user experience. Every design element should strive to make the user’s experience intuitive and seamless. Work on improving your designs and refining the user experience, ensuring the design is continuously evolving to the needs of users.

7. Use Innovative Tools

Add depth and dimension to your design with 3D design. It can help create an immersive experience, and the design will pop off the screens. AI-powered design tools to create custom designs that are easy to use. Aphonic Solutions, a graphic design company Rajkot, can create impressive designs to elevate your brand identity using the latest tools and software.

8. Experiment with Textures & Patterns

Patterns are repetitive decorative designs, and textures are the surface’s look and feel. Use overlaying textures to create dimension and depth in the design. Additionally, experiment with opacity and blending modes to determine the effects. Use contrasting patterns to create visual interest.

9. Make Use of Grids for Alignment & Consistency

Grids are the invisible lines that organize the design elements. Use grids for the placement of images, texts, and elements. This helps to align elements consistently and create a cohesive and professional look. Also, methods like responsive breakpoints should be used to adjust the grid layout.

10. Make Use of Colour Psychology

Colours can evoke different emotions, so use colours that are associated with emotions linked to your audience. Consider the colour meaning and what they symbolize to resonate with your audience. For example, Spotify uses green with black and white, creating a high contrast look while emphasizing important information.